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Internet is won by those who know the "art" of clickbait. Of course, if your content delivers too, nothing like it. But clickbait is a must. Going a bit deeper. One might refrain from using clickbait thinking it will only work a few times, after which people will lose trust. No! It will work every time, even when people know it's clickbait. Just like people keep watching news even when they know it's sensationalism! When you know that your content is good and is needed by people, it's your duty to use techniques that'll get them interested! "Tricking" people for mutual benefit is called persuasion and not manipulation. Clickbait toward good is persuasion. Persuade or lose!